often received a call from boss of beauty salons, tell of their encounter in the course of business to me hard, I . found to give them appropriate advice, but also they have a lot of misunderstanding of business. Always wanted to with, and than with own of beauty salons has how many home, and facade has more large, total wanted to with quickly of expansion, is does not know just is scale of enlargement in a period within may to people shocked of feeling, but time a long inevitable revealed out its management aspects of does not perfect, disadvantages, over time on will lost competitiveness, in today this members scramble to imitation followed of competition era, scale of enlargement has cannot meet market needs, value of maximize to makes enterprise continued development.
take a look at most beauty salons, while in the pursuit of scale enlargement must ignore some details on the service.
in recent years, precisely because some ignore beauty parlours service exists, which makes the own reputation is getting worse. Corporate image and brand image and the image is so bad, for all you want to continue to develop tomorrow’s beauty salon, will inevitably produce lingering adverse effects.
as competition increases, competition is not a price war between the beauty salon, but a battle for the value. Beauty salon mainly by providing customers with the most valuable products and services, create new competitive advantages. And that is different from price competition, competition is the value in the value of tangible and intangible value at the same time.
therefore, beauty salons have to transposition thinking, from the consumers of emotion-driven move on. Targeted catch them authentic, subtle and fragile but good psychological characteristics of face do not like quiet, and targeted commitments and credit incentives to catalysis, stimulate their service guarantee means the potential purchasing power, effect must be much better.
however, many of our beauty salon has not yet aware of it, for them, wanted this evening sales promotion of products, will be able to sell the next day. So the idea, of course, there is nothing wrong, but some fly in the ointment, because your products sell well in the market, whether consumers, and ultimately to customers has the final say, from this point of view, and good at listening to customer feedback, than just selling products is more important. Only to sell and buy in order to achieve a win-win situation. It is regrettable that we have a beauty salon reflected by some consumers still do not attach too much importance to, or placed in, or turns over time so that consumers had an offensive on their beauty salon and product, lost confidence, eventually losing the market, since the broken eggs.
modern services marketing model has two basic requirements, it is necessary to create customer satisfaction value; the second is to do a good customer database processing.
current most beauty salons do not attach importance to customer information collected, do not know how to effectively leverage customer databases, do not know perfect work flow, don’t know how to use pre-sale services improve sales results, do not know how to use the service to improve customer loyalty means of marketing these services. So you cannot grasp the essence of the service.
famous brand marketing experts, Lan Gezhi Ocean international marketing consultants Agency CEO Mr Yu Fei summarized in practice: services of marketing is not a product, is the essence of the so-called service products through a range of services, from simple product into service as the core of the product, which greatly enhance the added value and loyalty of consumers.
and are stuck in the traditional services, the pursuit of beauty salon businesses of scale enlargement will inevitably encounter bottlenecks in the operation. It should be said, a beauty salon business, whether it is from the product or service personnel or the service must go through a process of innovation, creativity, self worth.
Yu Fei Mr, famous brand marketing expert, Lan Gezhi Ocean international marketing consultants institutions CEO, China ten outstanding marketing people, people’s daily social market reported, 8 home authority media and institutions finds of China brand construction highlight contribution Award winner, cyl Central Committee China Guanghua Technology Foundation venture mentor, China Securities reported under special brand consultants, China brand under magazine Chief expert, Tsinghua University senior business management President training courses mentor, Health industry top ten managers in China, China’s most influential 100 people of marketing, Vice President of China Institute of international health.
nearly 20 years of marketing, and successful service too many famous brands, its leading Lan Gezhi Ocean international marketing consultant is the most influential management consulting industry in China top ten brands are now specializing in brand marketing, merchants agent planning, public relations, news, marketing, marketing services such as training of actual combat, excellent planning, integration, execution at the renowned at home and abroad.
Mr Yu Fei according to its own foreign companies, State-owned enterprises, private enterprises and rich working experience and veteran experience, long-term commitment to combat increased marketing theory to practice, and low-cost method of height, in the industry took the lead in advocating a number of great influence in the country’s marketing strategies and business models, create huge material and social benefits. Being the Asian news the people magazine, Singapore Joint morning post, Macau Lotus satellite TV and other media reports focused on at home and abroad, it marketing case repeatedly WINS United States Forbes and United States Kotler Marketing Group of the China marketing innovation base.